EVENTS | LPSC

UPCOMING EVENTS

Setting Lateral Partners Up for Success

WHEN:

Tuesday, June 30, 2026

11:45am - 12:15pm Networking

12:15pm - 1:15pm Programming

WHERE:

Neal, Gerber & Eisenberg

225 W Randolph St, 30th Floor

Chicago, IL 60606-1976

Registration for this event is $50.

Please note, cancellations within seven days of the event are non-refundable.

LPSC has never charged annual dues and relies on its attendees and sponsors to make our content possible.

PAST EVENTS

Writing with Impact: Practical Strategies for

Legal Marketers

How to Become Indispensable to Your CMO

Cheers & Peers | LPSC Happy Hour

Maximizing Social Media for Law Firm Growth

Q&A with Chambers: Insights from the Source

The Voice of the Client: Implementing Effective Client Listening Programs

Coaching for Success: Building Effective Business Development Programs

Legal Industry Trends and Transformation:

A Fireside Chat with Mary K Young

GEO: The Basics and Beyond

Generative Engine Optimization (GEO) is reshaping how law firms are found, evaluated and shortlisted by prospective clients – and most firms have no idea how they’re being represented. As AI platforms become a primary research tool for clients, optimizing visibility within those platforms is no longer optional.

Join LPSC on Tuesday, June 30 over lunch as Lori Anger of Epstein Becker Green, Jennifer Conley of Riley Safer Holmes & Cancila and Jennifer Lill of One North break down GEO and what it takes to measure and improve your firm's visibility across AI platforms. Drawing on real-world research and practical methodology developed for GEO-integration, the session will guide attendees from concept to execution, providing tools that can be put to work immediately to boost standings in the emerging AI landscape.

Attendees will leave with actionable guidance on: