Join Legal & Professional Services Council on Thursday, February 26 for a lunch-and-learn workshop designed to elevate the writing that drives your firm’s marketing and business development.

 

In this session, panelists Risa McMahon of Taft and Lora Wegman of Thompson Coburn will outline practical, repeatable techniques to make your content more strategic, scannable and action-oriented.​

 

Attendees will gain:

• A simple framework for planning any marketing or BD-related piece in minutes.​

• Practical strategies for tightening copy, clarifying value propositions and writing subject lines and headings that get noticed.​

• Tips for leveraging AI tools to boost efficiency and streamline your writing process.

 

Whether you work in marketing, business development or communications, you’ll leave with concrete, actionable techniques to make your writing more effective and impactful.

 

RSVP today and learn how to push your writing skills to the next level.

 

Thank you to our Gold Sponsor Chapman for hosting this event.